Tradecraft Adventures is about the feeling of another life you could only dream while watching shows about CIA agents. Adventure, excitement, curiosity – living out a fantasy but grounded in hyper realism.

Who is a Target Audience? People of upper middle class, who are bored with ordinary vacations. Age 30-50 y/o. Adventurous, who value their time.

The purpose of the advertising campaign is to engage deeply a customer to spy life, to show the vibe of vacation and what impressions he will get. The customer should feel like he's already in an adventure while watching ads. So the tone of voice is like he is already there.

The Ad campaign consists of two parts: Online Course advertising and Full Adventure advertising. Tradecraft Adventures provides Online Course for those who are interested in stories from real retired spies and wants to get new skills online. Full Adventure is a fully immersive role playing adventure pulled from the pages of history where you will have an adventure of your life time and learn real life spy skills taught to you by retired government spies.