project
EVO JET Services
what i did
Concept, Branding, Animation, Video editing
release
June 2021
the digital
future
of aviation
concept
EVO is where the wings of digital tech and aviation meet. They are the one who look to the future of global flight services. A tech-thinking agency with the know-how of an aviation support team.
The main task was to create a strong brand that strikes a balance between tech logos that appeal to innovation/difference and more traditional emblems of high-level service/consulting businesses that appeal to respect and reliability. The message of the brand is all about making time and distance a formality.
The EVO symbol is the first letter of the horizontal logo, used in a similar fashion as the Nike «swoosh». It effectively associates with the full logo and company name, can be used virtually anywhere were minimalism is needed.
The EVO logo is a sleek minimalist design, stylized with aviation themes and a contrail element streaming from the first letter. It’s meant to be easily recognizable due to a lack of superfluous elements and a dynamic feeling of movement. It’s laconic, usable on a variety of backgrounds.
